Every business knows that leads are what keep profits coming in. What many companies may not realize is third party lead generation companies can also destroy a company’s reputation. These lead generating, sales and processing affiliates are often the primary contact that a business has with its customers. It is important to protect reputation and ensure that compliance is maintained. It is vital that the money that is spent on call centers to generate leads or process client requests gets the pest return on cost. Quality assurance is the only way to make sure that a company’s reputation and compliance needs are kept. Some companies will try to hire their own audit staff or purchase expensive and hard to maintain software. This consumes resources that are better suited to focus on core business objectives. Not only is it costly, but internal quality assurance audits are often unreliable. There may be favoritism towards certain representatives and bias will skew the results, to the point of being useless. Call Criteria provides the best return on investment that a company can achieve. By using personal contact backed by industry focused software, Call Criteria is able to effectively and efficiently ensure that call centers are representing companies properly with the highest level of compliance. By removing the risk of bias, quality assurance is far more accurate and useful for creating standards and best practices that are in-line with the rest of the industry. There is no reason for a company to waste resources hiring staff, supporting software and training when Call Criteria provides the best of quality assurance programs. Outsourcing quality assurance to Call Criteria blends the high quality of human review and the streamline process of software automation, without the risk of bias, skewed reports and inaccurate data. Call Criteria focuses on what is important to call centers; compliance, service and reputation.