February 12, 2021
Name That Face: Knowing Your Customers Beyond the Digital World
Companies today rely more and more on text and web-based interactions with their customers as we become more dependent than ever on the internet and web-based communication.
However, there is something intangibly irreplaceable about the human touch of meeting your customers in person.
At Call Criteria, we realize the value inherent in developing and building relationships with our clients, which is why we make efforts regularly to meet with ours in person, to remind them how important they truly are.
While it’s not always realistic to meet your customers on a one-on-one basis due to time or resource constraints, there’s a consensus that the benefits of meeting your customers in person are something that just can’t be replicated.
According to research carried out by Dr. Arvey titled “Why Face-to-Face Business Meetings Matter,”
- 77% of people believe that face-to-face meetings are not a luxury but a necessity
- 82% believe that face-to-face meetings bring out the best in people
- 85% believe face-to-face meetings are more likely to result in breakthrough thinking.
So, while conference calls, emails, and texts are crucial for building and maintaining relationships, none of these communication methods can match the impact that face-to-face meetings can have.
As an online business, or one that functions primarily through the internet, here are our top 5 takeaways from meeting customers or clients in person;
Body Language is Crucial
- Technology may have revolutionized communication, but it also threatens our ability to communicate in ways other than words.
- When you meet a client in person, you can ‘read’ their sincerity or confidence through eye contact and body language that words don’t always capture.
- This makes it easier to discern whether a client is ‘buying’ what you are selling and to gauge interest and satisfaction levels.
Builds trust with clients
- You can’t share a beer or cocktail via an email chain or chat tool.
- Meeting face to face with your clients provides an opportunity to bond and interact personally before, during, and after the meeting.
- This bonding experience cultivates feelings of empathy and trust, which are essential in any successful business relationship.
Attains increased engagement
- Whether an open office concept or old school cubicle setup, private telephone conversations can at times be difficult to have
- This means that when you interact with a customer or client over the phone, they may be holding back information they’d rather not share with the whole office.
- However, when you meet in person, there is greater potential for honesty and transparency, which can help you reach objectives and find solutions to problems quicker.
It Helps Make an Impression
- What is it about you and your company that makes people want to do business with you?
- Aside from the quality product or service you provide, it’s the customer service and positive experiences people keep coming back for (instead of switching to your competitors!)
Proves to your customers that they are a priority
- No one likes feeling that they aren’t getting the attention they think they deserve
- Treating all of your customers or clients the same and avoiding favoritism grants you the reprieve from inconsistency and unwanted assaults on your brand through social media
- Take care of your customer like you would your mother, with sincere care and attention.
Like a plant without water, so too will your customer base wither and die should you choose to neglect it with the necessary attention and consideration it deserves.
Monitoring your front lines of communication, whether through voice, text, or otherwise, is a great place to start showing you truly care about your customers.
Contact us today to find out how we can help you learn more about your customers and the interactions you have with them daily.