Effective communication in your contact center is at the core of every successful business.
Not long ago, the ability to communicate effectively was viewed as a ‘soft’ skill that was nice to have but not necessary. However, at Call Criteria, we have seen firsthand how previously neglected soft skills and an individual’s ability to communicate effectively have become ever more critical.
Failing to communicate between the various layers of an organization quickly and efficiently can have detrimental effects on your bottom line and limit your ability to thrive as a business.
But how does this actually affect customer experience, and therefore the overall quality of products or services offered?
Realizing that poor communication within your organization can quickly snowball into unsatisfied customers is perhaps the first step toward moving in the right direction.
Team members who lack guidance from management or don’t feel comfortable voicing their concerns or struggles up the chain of command can quickly lose their drive to meet and exceed high customer service levels.
According to Slaw online legal magazine reports, 40% of malpractice claims against sales agents involve communication mishaps with clients.
In another study conducted by Harvard Business Review, a 5-point improvement in employee attitude resulted in a 1.3% increase in customer satisfaction and, ultimately, a 0.5% increase in overall revenue.
So just what can be done to create an environment where communication serves as a focal point of your contact center to your customers’ delight?
Are your managers, supervisors, and agents equipped with the knowledge and skills to communicate effectively?
How do you measure the quality of communication in your organization, and what processes do you have in place to improve upon them?
To find out how to better measure and identify areas to improve client-facing communication, contact us today.